Brand Operator

Location: On-Site, Montreal

Compensation: Competitive base salary + bonus + benefits

The Opportunity

Valnet is seeking a Brand Operator to own the commercial, financial, and operational performance of one or more digital brands. This role blends strategic P&L ownership with hands-on execution across revenue, content, audience growth, and product monetization. You will act as the central operator for your brand(s), driving profitability, scaling commerce initiatives, and evolving the business from a single-site model into a diversified, multi-surface ecosystem.

This is a high-impact role for someone who thrives at the intersection of strategy, execution, and optimization.

Key Responsibilities

P&L & Commercial Ownership

• Own full P&L performance at the EBITDA level, identifying opportunities for revenue growth and cost optimization.
• Manage and scale commerce, affiliate, newsletter, sponsorship, and emerging revenue streams.
• Develop and expand repeatable business offerings such as commerce hubs, newsletters, evergreen content products, and landing-page funnels.
  
  

Revenue & Growth Strategy

• Identify, launch, and manage direct affiliate partnerships to drive high-intent traffic, leads, and conversions.
• Build and optimize high-intent funnels across sites, newsletters, landing pages, and utility experiences.
• Partner with performance marketing and sales teams to maximize RPM, CVR, retention, and lifetime value.
• Integrate commerce and sponsorship placements while maintaining audience trust and editorial integrity.
  
  

Content, Product & Audience Development

• Collaborate with editorial leaders to align content strategy with user intent, conversion performance, and growth priorities.
• Define scalable content and commerce formats that reduce decision friction and improve monetization.
• Lead the transition from a single-site model to a multi-product, multi-surface brand ecosystem.
• Oversee newsletter programming, segmentation, growth loops, and optimization.
  
  

Operational Excellence & Analysis

• Allocate budgets strategically to support growth initiatives and long-term profitability.
• Monitor KPIs across revenue, traffic, engagement, and conversion; provide clear reporting and actionable insights.
• Ensure tracking accuracy, link integrity, and performance visibility across templates and products.
• Continuously improve processes, workflows, and execution speed across teams.
  
  

Leadership & Collaboration

• Act as the primary operator and strategic lead for assigned brand(s).
• Work cross-functionally with Editorial, Product, Sales, Performance Marketing, and Leadership.
• Foster a culture of accountability, experimentation, and performance.
  
  

Qualifications

• 5–10 years of experience in digital publishing, e-commerce, portfolio management, performance marketing, strategy, or operations.
• Proven experience owning revenue initiatives and driving measurable growth.
• Strong analytical and financial acumen with hands-on P&L experience.
• Deep understanding of content monetization, audience development, and digital growth models.
• Comfortable operating in fast-paced, high-ownership environments.
• Excellent communication and stakeholder management skills.
  
  

Benefits

• Full health insurance (medical, dental, vision)
• Fitness subscription reimbursement
• Competitive compensation and bonus structure
• High autonomy with clear ownership and growth potential
  
  

Who We Are

Valnet is a fast-growing digital media company built on performance, ownership, and meritocracy. We empower our leaders to move quickly, think like owners, and make real impact. If you’re driven by results and excited to build, scale, and operate digital brands, this is the place to do it.