Director, Marketing & Communications

Ideon Technologies uses the energy from supernova explosions in space to image deep beneath the Earth’s surface. The world pioneer in cosmic-ray muon tomography, Ideon has developed the REVEAL Subsurface Intelligence Platform, comprising an advanced suite of proprietary data-generation hardware, software, physical AI, and multi-physics fusion that provide x-ray-like visibility deep underground and unlock the exponential power of integrated spatial data. 

By transforming muon data into reliable 3D density maps, Ideon helps geologists identify, map, characterize, and monitor mineral deposits with confidence. This reduces risk and cost of traditional methods, while saving time, optimizing return, and minimizing environmental impact across the mining value chain. In turn, this is helping accelerate the world’s transition to low-impact mining and transform how companies recover the critical minerals required to power the global shift to clean energy – improving peoples’ lives and enhancing economic prosperity. 

We are a dynamic tech scale-up of nearly 80 employees (and growing!). We are a team that is entrepreneurial by nature and focused on doing things right to deliver great customer outcomes. And we are committed to seeking out the best brains and the most exceptional humans, wherever they come from and however they happen to be packaged.

The Role 

We are seeking a Director, Marketing & Communications to lead Ideon’s global marketing and communications strategy, building a distinctive, credible, and high-impact market presence that drives demand, shapes perception, and strengthens Ideon’s position as the category-defining leader in subsurface intelligence. This role works in close partnership with Commercial, Product, Customer Success, and Technical teams to translate business strategy into clear, compelling narratives and scalable go-to-market programs. 

This role is critical to Ideon’s global scaling—blending strategic vision with disciplined execution to create a repeatable demand engine, elevate brand authority, and ensure consistent, high-impact communication across all external and internal audiences. 

You will impact and drive Ideon’s objectives forward by focusing on the following activities: 

Marketing Strategy & Product Marketing  

• Evolve the global marketing strategy aligned to company growth objectives, priority markets, and target segments. 
• Lead product marketing strategy across Ideon’s solutions, translating technical capabilities into clear, differentiated value propositions aligned to priority use cases. 
• Partner with Product, Technical Solutions, and Commercial teams to develop market positioning, use-case-driven messaging, packaging and industrial design, sales assets, and pricing narratives. 
• Lead market launch plans that accelerate adoption and conversion in enterprise sales cycles. 
• Ensure customer success evidence is embedded consistently across marketing, communications, and commercial materials. 
• Drive alignment between product roadmap and market needs, bringing market insight into product and GTM decisions. 

Demand Generation  

• Design and execute scalable demand-generation programs that drive qualified pipeline and support revenue growth. 
• Support strategic accounts and major opportunities with tailored messaging and campaigns. 
• Build and optimize campaigns across digital, events, partnerships, and account-based approaches. 
• Oversee the development of high-quality visually impactful marketing content/assets across channels (web, social media, events, reference resources, etc.). 
• Help develop toolkits, value propositions, case studies, and presentation materials. 
• Advance performance metrics (e.g., pipeline contribution, conversion rates, CAC efficiency) and continuously optimize. 
• Partner with the Commercial team to enable consistent, high-quality commercial engagement. 

Brand, Positioning & Narrative Leadership 

• Define and steward the Ideon brand, ensuring clarity, consistency, and differentiation across all touchpoints. 
• Lead the global trademark portfolio. 
• Lead the development of high-impact narratives (customer value, investor story, category leadership). 
• Ensure messaging is technically credible, commercially relevant, and tailored to customer, government, investor, and partner audiences. 

Communications Strategy & Execution 

• Own the company-wide communications strategy, including external, internal, and executive communications. 
• Position Ideon as a thought leader in subsurface intelligence, critical minerals, and reducing geologic uncertainty. 
• Oversee media relations, including message development, proactive storytelling, press engagement, and issue management. 
• Ensure consistency of voice, tone, and messaging across all channels and stakeholders. 
• Guide executive communications, including speeches, presentations, and thought leadership. 

Team Leadership & Operations 

• Build systems and processes for marketing and communications execution. 
• Own analytics and reporting across brand, communications, and pipeline performance. 
• Manage budgets and resource allocation for maximum business impact. 
• Provide strategic direction, coaching, and feedback to team members, contractors, and contributors. 
• Foster a culture of accountability, creativity, and continuous improvement. 

Success in the role looks like: 

• Pipeline Impact: Marketing contributes materially and measurably to qualified pipeline and revenue growth.  
• Clear Market Leadership: Ideon is recognized as the category leader in subsurface intelligence. CEO, CTO are positioned as credible, sought-after industry voices. 
• Narrative Leadership: Consistent, high-quality communications shape perception across customers, investors, and governments.  
• Scalable Engine: Integrated marketing and communications systems support global growth. 

Priorities in the first month will include: 

• Learning alongside the outgoing (retiring) person currently managing this portfolio. 
• Supporting ongoing campaigns and initiatives, in partnership with external agencies, in a very hands-on way. 
• Understanding the product roadmap and identifying opportunities in the go-to-market sequence. 
• Establishing a flexible foundation for positioning a fast-scaling company for its next phase of growth. 

Qualifications 

• Degree in marketing, communications, business, or equivalent combination of training and experience.  
• Min. 15 years direct, hands-on experience in a professional setting leading marketing and communications in a B2B technology, mining, or industrial environment. 
• Demonstrated ability to build integrated marketing (including product marketing) and communications functions from strategy through execution, including experience in corporate communications and media relations. 
• Data-driven mindset, linking activities to pipeline, revenue, and strategic outcomes; and supporting enterprise sales environments. 
• Proficiency in marketing automation, CRM, analytics, search and AI engine optimization, and collaboration tools. We use HubSpot and Notion extensively at present. 
• Forward-thinking mindset with a proven track record of identifying opportunities for process automation and AI enablement. Ability to adapt quickly to new intelligent systems and champion innovative workflows within the organization. 
• Exceptional storytelling, writing, and stakeholder engagement skills, with the ability to translate complex technical solutions into clear, compelling narratives with measurable business impact. 
• Well-developed communication skills in English at a fluent or professional level; able to be assertive and respectful. 
• Legally able and currently documented to work full time hours in Canada. 

We also look for the following from all new Ideon team members: 

• Experience in or excitement for working in a tech scale-up; happy to wear a few hats and adjust on the fly. 
• An ambitious, can-do attitude; you get that we’re doing challenging work and are excited to dive in. 
• Enthusiastic and confident to take initiative and be adaptable in an agile, fast-paced environment. 
• Solid teamwork skills; you’re accountable to yourself and your team and will jump in to help where you can. 
• Creative solutioning mindset with great problem-solving skills. 
• Insatiable curiosity paired with a drive to deliver. 
• Able to work well under pressure and to meet committed deadlines. 
• Great interpersonal skills; able to build relationships with colleagues, customers, and external stakeholders. 
• Able to contribute something “extra” to our culture beyond the work that you do, like wowing people with your home-baked goods, sharing improv comedy skills, or organizing sports games.  

What We Offer 

The annual salary range for this role, in Canadian dollars, is $125,000 - 170,000.

• Equity option allocations upon hire.
• Financial support for accreditation membership, exams, continuing professional development (i.e. P.Eng, P.Geo, CPA) 
• Tuition support ($2500/year). 
• Extended health and dental benefits, employee assistance program, and health/personal spending accounts to cover things that may not fall into other categories (i.e. exercise classes, transit, daycare, pet insurance). 
• Minimum 3 weeks paid time off to start, including an annual paid closure between the Christmas and New Year’s stat holidays. 
• 5 paid sick days + other leaves per employment standards legislation. 
• For hybrid/remote roles, 2 weeks/year work-from-almost-anywhere. 
• Parental leave top-up. 
• Employee referral bonus. 
• Casual dress – we like our jeans and hoodies. 
• Free parking & tasty snacks at the office! 
• While we work hard, we also sprinkle social events and learning opportunities into our days.

Ideon’s salary ranges are set by role and level, benchmarked against similarly sized Vancouver-area companies. Most new hires start below the top of the range, unless their experience significantly exceeds role requirements. You’ll be asked to share your salary expectations during the application process.