District Sales Leader

About Us !

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements:

The District Sales Leader (DSL) owns sales execution excellence within the district and serves as the primary business collaborator for Independent Operators (IOs) and customers. The DSL drives market performance by leading a team of Market Sales Leaders (MSLs), owning multi-channel customer relationships, and acting as the primary point of contact for IOs — elevating sales results through coaching and disciplined execution.

The role enables MSLs to stay focused on selling, execution, and volume delivery by coaching fundamentals, validating standards, monitoring orders, and creating clear, data-driven gap-closure plans. The DSL translates the region’s commercial priorities into consistent, high-impact field execution across all retail channels.

Key Responsibilities:

Team Leadership & MSL Coaching

• Lead, coach, and develop Market Sales Leaders on sales fundamentals, DSDE principles, and execution standards for all channels.
• Facilitate structured KPI tracking and business reviews with the MSL team and IOs.
• Remove distractions that pull MSLs away from selling and execution, protecting time in market.

Customer & IO Relationship Management

• Serve as the primary point of contact and business collaborator for Independent Operators across the district.
• Conduct daily review of notes and actions captured by MSLs during store visits, escalating selling opportunities, newly secured street sold displays, and issues for resolution to IOs.
• Own multi-channel customer relationships that unlock incremental selling, distribution, and display opportunities.
• Conduct annual Customer Business Reviews for mass and large express buying-group customers.
• Conduct IO EDGE Reviews with input and support from Network Performance Leaders (NPLs).
• Delivery of IO compliance letters and review of action plans.
• Collaborate with TSO/NND to initiate RSL-approved JTF requests and support route engineering initiatives, providing insights that help protect route health while adhering to established standards and processes.

Sales Execution & Standards

• Monitor customer standards, ordering gaps, commercial priorities, and pre-sell quantities across the district.
• Build and drive clear gap-closure plans, leveraging business planning cycles to proactively improve performance.
• Validate program and display execution — including LTOs, expected racks, and certification — to protect Perfect Store standards.

Data, Reporting & Business Reviews

• Accountable for MSL real-time integrity of market and customer data in Encompass.
• Use KPI results and data insights to identify gaps, prioritize action, and inform coaching and business reviews.

Financial Controls & Operational Discipline

• Work with Route Accounting to ensure adherence to financial controls and processes such as truck stock, BDO, URT, Cash customers and TIP.
• Monitor CFCs, inventory, and operational discrepancies, partnering with Operations and Network partners to resolve issues.
• Execute established product recall procedures when required.

Experience & Education:

• Preferred post-secondary education and related experience
• 1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
• Demonstrated people and business growth results
• Developed effective sales management accountability system
• Built commitment and teamwork while maintaining a creative and positive work environment
• Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
• Requirements:
• Frequent Walking
• May require lifting up to 25 pounds

The annual salary range for applicants is: $70,000 - $90,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way: We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way.

We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders. Bimbo Canada was also named one of Canada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at [email protected].