Marketing Activation Specialist – L'Oréal Luxe

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As a Marketing Activation Specialist for our Luxe Division in Montreal, you will report to the Brand Activation Lead and be the driving force behind the execution of our go-to-market strategies. You will orchestrate impactful activations across both online and offline channels, ensuring our prestigious brands captivate consumers at every touchpoint.

• Retail & Campaign Activation: You will lead the execution of new product launches and campaigns for each retailer, coordinating with sales, merchandising, and retail teams to hit sales targets and ensure a flawless in-store and online presence.
• Content & Material Coordination: You will manage the creation and localization of compelling content for all activations, from in-store displays (PLV) to digital assets, ensuring they align perfectly with our brand guidelines.
• Performance & Reporting: You will analyze the performance of brand activations across all sales channels, transforming data into actionable insights to optimize future campaigns and demonstrate ROI.
• Stakeholder Collaboration: You will act as a key liaison between the marketing and commercial teams, working closely with Key Account Managers to develop GTM plans and build persuasive buyer presentations.
  
  

We Are Looking For

Role

An ideal candidate for this role has a keen eye for detail and a strong drive for results. You thrive in a dynamic environment and excel at bringing strategic plans to life through seamless execution. We are looking for someone with:

• Retail Activation: Proven ability to manage and execute online and offline activation plans, from in-store merchandising to events.
• Project Management: Strong organizational skills to manage multiple product launches, campaigns, and stakeholder timelines effectively.
• Stakeholder Management: Excellent communication skills to collaborate with diverse internal teams (Sales, Marketing, Supply) and external partners (Agencies, Retailers).
• Analytical Skills: A data-driven mindset with the capacity to track performance, analyze results, and generate insightful reports.
• Business Acumen: A solid understanding of the retail landscape, consumer behavior, and financial metrics to drive brand growth.
  
  

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
  
  

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.