Product Manager

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

Why Work at Brother?

At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Role Overview

Reporting to the Senior Product Manager, the Product Manager (PM) defines, plans, and leads the short-term (0–6 months) category Go-To-Market plan in partnership with Product Planning, Sales, Marketing, and GTM Operations. The PM manages the 4 P’s, analyzes sales, sell-through, margin, market trends, and competitive activity, and turns insights into clear recommendations on pricing, promotions, and GTM strategies to achieve category KPIs.

This individual communicates clearly, builds strong cross-functional relationships, and brings structure, ownership, and sound judgment to ambiguous business challenges. They are resourceful, detail-oriented, and comfortable defending recommendations while adapting as priorities change.

Duties & Responsibilities

• Category Strategy & Go-To-Market Execution
• Plan, create, and measure category Go-To-Market deliverables while managing cross-functional implementation with GTM teams.
• Drive product launches by collaborating with Sales, Marketing, and Supply Chain to ensure timely launch and completion of required deliverables.
• Plan and communicate pricing, promotional plans, product transition plans, and clearance strategies.
• Support sales activities aligned with overall business plan strategies by creating comprehensive business cases and professional product proposals with a clear understanding of the desired outcome.

• Business Analysis, Forecasting & Performance Management
• Monitor, analyze and communicate market trends and competitive landscape to identify opportunities for growth and potential impacts on the business strategies.
• Regular analysis and reporting on sales and profit with the objective to provide recommendations to achieve category KPIs.
• Understand market conditions and paths to market, evaluate and recommend the most appropriate product placement, channel and promotional plans to maximize category performance.
• Review HW and ACC forecasts from a channel perspective, challenge assumptions when needed, and provide insights to support forecast inputs.

• Cross-Functional Collaboration & Decision-Making
• Provide allocation direction aligned with partner strategies and make strategic inventory decisions in partnership with Operations, Sales, and Product Planning teams.
• Collaborate with Marketing by providing direction for product-related deliverables, including spec sheets, cartons, mylars, and related materials.
• Act as a product evangelist to build awareness and understanding while working with Marketing to ensure proper product positioning.

• Product Expertise, Learning & Continuous Improvement
• Serve as the technical product expert for the category and provide product and application-based sales training on key selling features, advantages, and benefits.
• Practice a test-and-learn mindset supported by KPIs, measures of success, and retrospectives.
  

Experience & Qualifications

• Education
• Bachelor’s Degree specializing in Commerce, Business Administration, Engineering, or equivalent.

• Experience
• Minimum 5 years of Product / Category Management or Product Marketing Management experience.
• Experience with project management, or CI is an asset.
• Experience in the consumer goods industry preferred.

• Skills / Knowledge / Abilities
• Strong command of MS Office Suite, including Excel, Word, Teams, and PowerPoint.
• Analytical, with the ability to manipulate and interpret data, numbers, and other sources of information.
• Able to apply a hypothesis-thinking mindset, solve problems, test outcomes, learn, and continuously improve.
• Effective communicator with the ability to influence and persuade.
• Curious and passionate, with a strong sense of urgency.
• Detail-oriented, self-motivated, accountable, and driven to achieve goals.
• Able to plan, prioritize, and adapt quickly in a fast-paced environment.

• Languages:
• Bilingual.
• Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec.

• Additional Information
• Minor travel may be required, less than 5%.
  

Additional Details For This Role

• Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #atyourside
  

Our Benefits

We believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We’re big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits. And because growth fuels success, we invest in you with development programs, from LinkedIn Learning and Brother curated learnings to tuition reimbursement and personalized development plans. But it’s not all work, we love to celebrate! From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded. At Brother Canada, we are truly At Your Side, supporting your success every step of the way.

Our Mission, Vision & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother Canada’s head office and distribution centre in Montreal’s West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.

Equal Opportunity Employer (EOE) Statement

At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.