Senior Inside Sales Representative - GTA

Our client is one of Canada's most respected distributors of engineered electrical and utility infrastructure solutions, supporting the modernization of the nation's power grid and critical infrastructure. Serving electric utilities, municipalities, EPC firms, contractors, renewable energy developers, and industrial customers, the organization provides the products, technical expertise, and supply chain solutions required for transmission, distribution, substation, and grid modernization projects.

As investment in electrification, renewable energy, grid expansion, and infrastructure modernization accelerates, our client seeks an experienced Senior Inside Sales Representative to own established customer relationships, manage strategic accounts, and drive profitable sales growth.

This senior, relationship-ownership role requires a commercially minded sales professional who understands the importance of account management, pricing discipline, margin management, and exceptional customer service.

The successful candidate will serve as a primary point of contact for assigned key accounts, taking responsibility for the complete sales cycle, from customer engagement and quotations through pricing negotiations, order execution, and ongoing account development.

Working collaboratively with Outside Sales, purchasing, suppliers, and operations, you will play a critical role in strengthening customer relationships, maximizing account profitability, and supporting the continued growth of the business.

Responsibilities

Key Account Management & Customer Relationships

• Assume primary responsibility for managing and developing an established portfolio of key customer accounts.
• Build and maintain strong relationships with purchasing professionals, project managers, engineers, contractors, suppliers, and other key decision-makers.
• Serve as the principal point of contact for customer inquiries, quotations, pricing negotiations, product requirements, and order management.
• Develop a thorough understanding of each customer's business, purchasing patterns, project requirements, and future opportunities.
• Proactively identify opportunities to expand account penetration, increase customer retention, and grow profitable sales.
• Collaborate with Outside Sales to align account strategies and deliver a consistent customer experience.

Sales Growth, Pricing & Margin Management

• Own account-level sales performance, with a strong focus on revenue growth, gross margin, and overall profitability.
• Prepare, review, and negotiate competitive quotations while protecting established margin expectations.
• Apply sound commercial judgment when evaluating pricing, discounts, supplier costs, and competitive market conditions.
• Identify opportunities to improve margins through strategic sourcing, product alternatives, value-added solutions, and effective pricing practices.
• Monitor account profitability, sales trends, quotation conversion rates, and customer purchasing activity.
• Negotiate with suppliers and coordinate internally to secure competitive costs and commercially attractive solutions.
• Balance customer expectations with the organization's financial and operational objectives.

Quotations, Order Management & Project Coordination

• Manage the complete quotation and order process for assigned accounts, ensuring accuracy, responsiveness, and timely execution.
• Prepare detailed quotations for electrical distribution, utility, industrial, municipal, and infrastructure projects.
• Coordinate with purchasing, suppliers, logistics, and warehouse teams to ensure product availability and reliable delivery.
• Manage customer expectations regarding pricing, lead times, project schedules, and product availability.
• Resolve order discrepancies, delivery challenges, and customer concerns with strong ownership and urgency.
• Maintain accurate customer, quotation, pricing, and order information within CRM and ERP systems.

Technical Product & Market Knowledge

• Apply existing electrical distribution or industrial product knowledge to support customer requirements and recommend appropriate solutions.
• Develop expertise across a portfolio of electrical infrastructure products, including medium- and high-voltage equipment, transformers, switchgear, wire and cable, cable accessories, connectors, grounding systems, utility hardware, and engineered electrical solutions.
• Work closely with manufacturers and suppliers to identify suitable products, alternatives, and technical solutions.
• Stay informed of industry developments, competitive activity, product innovations, and evolving customer requirements.

Qualifications & Experience

• Minimum 5 years of progressive Inside Sales experience, ideally within electrical distribution, electrical wholesale, utility supply, or a closely related technical distribution environment.
• Previous responsibility for managing established customer accounts and developing long-term commercial relationships.
• Demonstrated experience preparing and negotiating quotations, managing customer pricing, and protecting or improving gross margins.
• Strong commercial acumen with an understanding of sales profitability, product costs, competitive pricing, and account development.
• Experience working with electrical contractors, utilities, industrial customers, EPC firms, or infrastructure-related organizations is highly desirable.
• Working knowledge of electrical products, distribution channels, and technical applications is a significant advantage.
• Proven ability to independently manage customer relationships, prioritize competing demands, and take ownership of account performance.
• Strong communication, negotiation, problem-solving, and relationship-management skills.
• Excellent organizational skills with exceptional attention to detail.
• Proficiency with Microsoft Office and experience using CRM and ERP systems.
• A collaborative, accountable, and customer-focused approach, combined with the confidence to make sound commercial decisions.

We are seeking an established Inside Sales professional who has progressed beyond transactional order processing and developed the ability to independently manage customer relationships as a trusted commercial partner.

You understand that successful account management involves more than responding to inquiries and preparing quotations. It requires anticipating customer needs, identifying growth opportunities, negotiating effectively, protecting margins, and ensuring customers consistently receive dependable service.

You are comfortable taking ownership of key accounts, making informed pricing decisions within established guidelines, and working across departments to deliver results.

Ideally, you bring a strong foundation in electrical distribution, with the product knowledge and industry relationships that allow you to contribute quickly. However, experienced professionals from closely related industrial or technical distribution sectors who demonstrate strong commercial judgment and account management capabilities will also be considered.

Why Consider This Opportunity?

• Join an established and highly respected Canadian distributor serving the expanding electrical infrastructure and utility markets.
• Take ownership of meaningful customer relationships with the opportunity to directly influence account growth and profitability.
• Work with leading manufacturers and a broad portfolio of engineered electrical products and infrastructure solutions.
• Enjoy a senior-level role offering autonomy, accountability, and the ability to make a measurable commercial impact.
• Collaborate with experienced sales, purchasing, and technical professionals in a supportive, team-oriented environment.
• Benefit from ongoing product development, technical training, and exposure to major infrastructure projects.
• Competitive compensation package, comprehensive benefits, and long-term career advancement opportunities.

If you are an experienced Inside Sales professional with strong account management capabilities, sound commercial judgment, and a proven ability to build profitable customer relationships, we welcome the opportunity to speak with you.

Apply in complete confidence today.