Senior Manager, Strategic Insights and Foresight

About The Job

The Senior Insights Manager, Foresight supports the organization in anticipating future market, consumer, and category dynamics. In this role, you will build and sustain a structured foresight capability, combining rigorous secondary landscape analysis with self-directed primary research. You will identify emerging trends, demographic shifts, and category opportunities, translating them into clear implications for portfolio strategy, innovation, and long-range planning.

Working closely with Marketing, Innovation, and Enterprise Strategy, you will contribute to long-range portfolio decisions, new category exploration, and enterprise strategic planning.

Key Responsibilities

Foresight Framework Ownership

• Own and continuously evolve the company’s foresight framework, including methodology, cadence, and tools to identify, assess, and track trends.
• Embed foresight across the organization—from analysis to recommendations—supporting senior leadership decision-making.
• Monitor and synthesize macro and micro trends across health, nutrition, wellness, flavour, and consumer behaviours, serving as the organization’s foresight reference.
• Identify and interpret demographic shifts and translate them into implications for portfolio strategy and innovation priorities.
• Coordinate with Global teams to ensure alignment and leverage enterprise perspectives.
  
  

Whitespace and Growth Opportunity Assessment

• Lead structured evaluations of new category, platform, or growth opportunities.
• Design and execute primary quantitative and qualitative research, complemented by secondary sources, to deliver actionable recommendations to the Leadership Team and key stakeholders.
  
  

Long-Range Category Forecasting

• Build and maintain five-year category forecasts integrating trend signals, demographic tailwinds, and competitive dynamics.
• Develop scenario-based outlooks to inform annual planning and strategic choices.
  
  

Stakeholder Engagement

• Act as a trusted insights partner, influencing through clear synthesis and storytelling.
• Partner with senior leaders and functional teams to define and prioritize foresight agendas.
• Communicate recommended priorities and implications to the Leadership Team and key stakeholders.
  
  

The annual base salary range for this position is $95,000.00 to $135,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for an existing vacancy.

About You

Education

• Background in Business or a related field (degree or equivalent practical experience); a graduate degree is considered an asset.
  
  

Experience

• 5–7+ years in corporate strategy, strategic planning, marketing, insights, or sales.
  
  

Skills & Capabilities

• Strategic foresight and consumer insights
• Quantitative and qualitative research, including primary research leadership
• Experience with syndicated tools (e.g., Mintel, Euromonitor) and NIQ (RMS and Homescan)
• Trend analysis, synthesis, and scenario development
• Executive storytelling and senior-level presentation
• Strong strategic thinking, analytical rigour, and structured problem-solving
• Ability to influence without authority and partner effectively with senior stakeholders
• Intellectual curiosity, self-direction, and commercial acumen
  
  

About us

Danone Canada is part of Danone, the largest certified B Corp in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations.

Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces.

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, International Delight, So Delicious Dairy Free and STōK Cold Brew Coffee.

We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well-being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.

At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.

Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.