Senior Sales Director

The Opportunity:

ML6 is pleased to be partnering with a leading consumer goods manufacturer in their search for a Senior Director of Sales. Known for innovation, customer partnerships, and market leadership, the organization is committed to delivering sustainable growth through consumer-centric strategies, operational excellence, and high-performing teams.

As Senior Director of Sales, you will play a critical leadership role in shaping the national sales strategy, driving profitable growth across key retail accounts, and leading a high-performing sales organization. Reporting to the Vice President & Head of Sales, you will influence enterprise strategy while strengthening executive customer relationships and delivering exceptional commercial results.

What You'll Be Doing:

• Lead customer-centric commercial and promotional strategies that anticipate evolving consumer behaviours and competitive dynamics.
• Translate enterprise objectives into customer-specific growth plans that deliver measurable business outcomes.
• Own pricing strategy, profitability, and commercial performance across a portfolio of national accounts.
• Deliver revenue, margin, and profitability objectives through disciplined portfolio management and strategic investment decisions.
• Develop, execute, and monitor customer business plans while ensuring effective budget management and return on investment.
• Build and maintain executive-level relationships with key retail partners, acting as a trusted strategic advisor.
• Lead senior customer engagements, negotiations, and presentations aligned with corporate strategy, innovation priorities, and brand objectives.
• Ensure consistent execution of marketing, category, and commercial strategies across all assigned accounts.
• Partner closely with Marketing, Trade Marketing, Category Management, Finance, and Supply Chain to develop integrated customer solutions.
• Leverage consumer insights, loyalty data, analytics, and market intelligence to inform strategic decisions and accelerate growth opportunities.
• Provide ongoing commercial insight and strategic recommendations to senior leadership regarding business performance, risks, and emerging opportunities.
• Lead, coach, and develop a high-performing sales leadership team.
• Foster a culture of accountability, collaboration, continuous improvement, and customer focus.
• Support succession planning and capability development to build future leadership strength within the organization.

What You'll Need to Be Successful:

• 10+ years of progressive sales leadership experience within the CPG industry.
• Extensive experience managing national retail accounts across grocery, mass merchandise, club, and pharmacy channels.
• Strong commercial acumen with demonstrated success delivering profitable growth and managing complex customer portfolios.
• Deep understanding of category management, customer strategy, pricing, trade investment, and revenue management.
• Proven ability to build and influence executive-level customer relationships.
• Experience leading and developing high-performing sales teams.
• Strong analytical, negotiation, communication, and presentation skills.
• Bachelor's degree preferred.
• Bilingualism (English/French) is considered a strong asset.

Compensation Range: $190,000 - $220,000 base salary