Vice President of Sales and Marketing
MacDonald Search Group
Date: 3 hours ago
City: Vancouver, BC
Contract type: Full time
Role: Vice President of Sales & Marketing
Work Location: Flexible
Industry: CPG
About The Role
The VP of Sales & Marketing is responsible for leading the company’s full commercial strategy, driving revenue growth, brand development, and market expansion across the retail channel. This role oversees national account management, trade marketing, and is responsible for shaping the new Key Account strategy to ensure strong execution and profitable performance.
The VP builds and executes annual sales and marketing plans, manages pricing and promotional strategy, and partners cross‑functionally with Operations, Finance, Supply Chain, and R&D to support innovation launches and forecast accuracy. They analyze syndicated data and retailer POS to shape category strategy, strengthen customer relationships, and identify new distribution opportunities.
This leader manages and mentors high‑performing sales and marketing teams, oversees budget planning, and ensures brand consistency across campaigns, packaging, digital, and shopper marketing. Ultimately, the VP owns the company’s go‑to‑market strategy and is accountable for delivering growth, market share, and a strong brand presence.
Responsibilities Include
If this role sounds like you, please apply today.
Work Location: Flexible
Industry: CPG
About The Role
The VP of Sales & Marketing is responsible for leading the company’s full commercial strategy, driving revenue growth, brand development, and market expansion across the retail channel. This role oversees national account management, trade marketing, and is responsible for shaping the new Key Account strategy to ensure strong execution and profitable performance.
The VP builds and executes annual sales and marketing plans, manages pricing and promotional strategy, and partners cross‑functionally with Operations, Finance, Supply Chain, and R&D to support innovation launches and forecast accuracy. They analyze syndicated data and retailer POS to shape category strategy, strengthen customer relationships, and identify new distribution opportunities.
This leader manages and mentors high‑performing sales and marketing teams, oversees budget planning, and ensures brand consistency across campaigns, packaging, digital, and shopper marketing. Ultimately, the VP owns the company’s go‑to‑market strategy and is accountable for delivering growth, market share, and a strong brand presence.
Responsibilities Include
- Coach and mentor sales & marketing employees
- Lead the development and execution of measurable sales strategies
- Recommend improvements to current systems
- Oversee departmental budgets to ensure goals are met and surpassed
- Ensure all customer interactions represent the company’s values
- Minimum 8 years of proven sales leadership experience, with five years of higher-level leadership experience
- Bachelor’s degree (MBA preferred) or equivalent combination of industry knowledge and experience
- Relationships with Loblaws, Sobeys, Metro, Walmart, Pattison Food Group and Costco
- Solid and verifiable track record developing new business strategies and generating results
- Strong negotiator and problem-solver
If this role sounds like you, please apply today.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Executive Pastry Chef
Fairmont Hotels & Resorts,
Vancouver, BC
1 day ago
Company DescriptionExperience the magic of working at Fairmont Hotel Vancouver, a timeless Vancouver landmark known as the ‘Castle in the City’. With its majestic chateau-style architecture, copper green roof, and historic gargoyles, this stunning hotel has been captivating visitors since 1939. Located in the heart of downtown Vancouver on prestigious Georgia Street, the hotel is surrounded by a dynamic arts...
Commercial Account Manager
Sophos,
Vancouver, BC
1 week ago
About UsSophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.Sophos...
Practice Lead: AWS
Percona,
Vancouver, BC
4 weeks ago
Practice Lead: AWSThe Practice Lead for AWS is a hands-on leader dedicated to helping customers get the most out of open-source databases running on AWS and the broader AWS ecosystem around them (EKS, Aurora, RDS, ElastiCache, MSK, and the like). While the primary focus is on database environments, the Lead provides architectural guidance across the surrounding infrastructure whenever it affects...
