Branch Manager

About the Company

We are a credit union committed to our members and local communities.

About the Role

The Branch Manager leads the team to achieve sales goals, ensuring operational efficiency, exceptional client experiences, and strong business growth. This role oversees service delivery, builds partnerships, and enhances client care. By coaching and developing employees, the Branch Manager drives engagement, fosters a high-performance sales culture, and implements strategies to meet branch targets and organizational objectives.

Responsibilities

• Develops, manages and fosters high-performance sales culture that maximizes growth and promotes credit and service quality.
• Creates an engaging environment that aligns with Alterna’s values, while encouraging and guiding employees to realize their maximum potential.
• Coaches, mentors and develops staff through clearly defined and measurable goals, establishing expectations to ensure sales targets are met.
• Evaluates the market for current industry trends, potential growth and uses this information to build tactical sales activities that will help achieve branch goals.
• Translates the organization’s quarterly goals and objectives into effective strategies and performance targets for their assigned team.
• Oversees the branch operations ensuring that goals are being met and reports regularly on progress toward sales and business development plans.
• Accountable for resolving complex problems related to member satisfaction to ensure the needs of the member, staff and credit union are met.
• Ensures the adherence of internal controls, timely reporting and accurate internal audit processes, while maintaining balance between effective risk management and efficient, effective member/client service.
• Promotes and communicates Alterna’s vision, values and strategic objectives to employees in a way that builds understanding and commitment.
• Establishes performance standards and evaluates employee performance to identify gaps in development or capability and implements strategies to address the gaps.
• Through workforce alignment strategies, recruits, assesses and selects employees that meet the highest standards of competency.
• Leads coordination of Branch SWOT analysis.
• Interviews and selects candidates for available positions with the branch.
• Understands and demonstrates support for Alterna’s commitment to corporate social responsibility while establishing networks within the community to develop recognition of the Alterna brand.

Expectations / Outcomes

• Achieve quarterly and annual sales goals within budget using key measurements of FUM, net income contribution and efficiency ratios
• Implements business plans that result in portfolio growth and profitability for the branch.
• Alterna’s members will view the organization as exceeding their expectations in terms of service quality.
• Satisfactory internal and external audits
• Build strategic business relationships
• Alterna’s member will have the appropriate products that suit their needs.
• Ensures branch employees are knowledgeable about Alterna’s products and services.
• Branch employees understand the standards by which they are being measured, are engaged and motivated to achieve results.
• Professional and safe work environment is maintained.
• All policies and procedures are adhered to.
• Identify and duly note any exceptions to policy and procedures when recommending approval for credit

Qualifications

Required Skills

• Post-secondary degree or diploma and minimum 5-7 years of relevant experience or an equivalent combination of education and experience.
• Completion or enrolled in CSC of IFIC
• Completion or enrolled in PFP or CFP
• Branch compliance course recommended but not required
• Minimum of 3+ years credit granting experience
• Experience conducting SWOT analysis and using data to direct branch resources in the most efficient and effective manner

Key Skills and Competencies

• Achievement orientation with a proven ability to sustain results.
• Thorough knowledge and understanding of sales disciplines and a demonstrated ability to motivate and coach a diverse team to achieve sales results.
• Solid knowledge of credit union products, services, philosophies and principles.
• Advanced knowledge of credit and investment products, legislation, regulations and policies.
• Ability to exercise sound judgment and make decisions.