Brand Manager

Why join us:

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life Founded in 2011. We are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022.

Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular.

Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talents like you to join us!

For more information, please visit: https://us.anker.com/

Location: Onsite at Vancouver, BC

About This Role:

As a key member of Anker’s Canadian brand team, you will lead the development and execution of brand strategy tailored to the local market. You’ll be responsible for increasing brand awareness, driving consumer engagement, and supporting business growth through integrated marketing initiatives. This role requires cross-functional collaboration with global HQ and regional teams to create seamless and impactful brand experiences across multiple touchpoints.

Key Responsibilities:

1. Annual Planning & Budget Management

• Build and manage the local brand marketing calendar and budget based on business goals.
• Allocate resources effectively to maximize return on investment (ROI).

2. Integrated Campaign Execution

• Plan and execute 360° marketing campaigns across digital, retail, events, sponsorships, and email channels.
• Ensure alignment with brand strategy and local market needs.

3. Brand Communication & Local Resonance

• Maintain consistent brand messaging while adapting content to resonate with Canadian consumers.
• Help amplify brand presence through locally relevant storytelling.

4. Cross-Functional & External Collaboration

• Work closely with content, e-commerce, creative, customer service, and external agencies.
• Coordinate effectively between local team and global HQ to ensure timely execution.

5. Market Insight & Opportunity Identification

• Monitor consumer behavior, emerging trends, and competitors to inform strategy.
• Identify brand growth opportunities in the Canadian landscape.

6. Performance Analysis & Optimization

• Track KPIs such as CAC, conversion rate, and CLV to evaluate campaign performance.
• Provide actionable insights for continuous marketing optimization.

Qualifications:

• Bachelor's degree or above in Marketing, Communications, Business, or related field.
• Minimum 4 years of experience in brand management or integrated marketing.
• Experience in consumer electronics, retail, or FMCG is preferred.
• Experience working in the Canadian market is strongly desired.
• Strong understanding of Canadian digital and retail channels.
• Proven track record in planning and executing omnichannel campaigns.
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strategic thinking with strong project management and organizational skills.
• Strong communication and collaboration skills across teams and cultures.
• Brand intuition and user-centric mindset.
• Self-driven, adaptable, and capable of thriving in a fast-paced environment.
• Bilingual in English and Mandarin preferred.
• Proficiency in French language is a plus.

The salary range for this position is between CAD $70,000 to CAD $95,000.

Anker Innovations is committed to a diverse and inclusive workplace. Anker Innovations is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Please contact [email protected] if you have any questions.

FRAUD ALERT: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised that Anker will NEVER ask for payment or banking details during the hiring process. All official communication will come from an email address ending in:

• @anker.com
• @anker-in.com
• @anker.io