Communications Specialist

Let us welcome you home.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

As the Communications Specialist you will lead and/or assist in multiple internal and external communication initiatives while reporting to the Director of Communication.  

Responsibilities

• Manage the day-to-day content calendar for internal and external content publication including the writing, editing and approval of HUB posts, social media and blog posts
• Assist with the development and implementation of the communications strategy
• Monitor google reviews regularly and assist the communities to take the necessary action to address the review
• Create supporting graphics using Canva or a similar program to accompany content
• Support the implementation of Optima's annual marketing and communications plans
• Ensure the Optima brand voice is appropriately heard in our internal and external messaging
• Partner and collaborate with the operations, support services and asset management teams to support engagement initiatives. 
• Assist in evolving internal channel and content strategy, using qualitive and quantitative insights to incrementally grow engagement and adoption
• Provide writing, editing, and design support for a variety of marketing collateral as required
• Provide event planning support for Optima Living open houses, site events and rebrand/service launches as required
• Develop metrics to measure the effectiveness of communications delivered and implement improvements to better inform our employees.  
• Structure and coordinate executive town halls, newsletters, email blasts and other engagement initiatives to ensure clarity of organizational messaging. 
• Other duties as assigned. 
  
  

Qualifications And Experience

• Minimum 2-5 years of communications experience.  
• Bachelor's degree in communications, or related discipline combined with experience.  
• Exceptional writing and editingskills. 
• Basic design skills in Canva, Creative Suite or similar program
• Ability to multitask and manage a variety of projects simultaneously.  
• Excellent personal communications skills and the ability to develop productive relationships with a variety of internal stakeholders including executives. 
• Capacity to thrive in a fast-paced environment.  
• Motivated self-starter with strong organization, time management and prioritization skills 
• Proficiency in MS Office, SharePoint, Teams, Project Management software 
  
  

As a valued team member with Optima Living, you will enjoy top tier benefits and perks such as

• Market Competitive Compensation Package:Pay range progression based on your length of service and performance
• Health Care Benefits: Employer paid health benefits for you and your family, including vision care, dental care, paramedical, travel insurance and health spending account
• Career Progression: Opportunities for advancement in career and professional development, ongoing educational and learning opportunities
• Other Benefits:We provide a comprehensive package designed to meet the diverse needs and life stages of our employees by providing an employer matching RRSP program, Employee and Family Assistance Program and Life Insurance
• Work Life Balance: We offer exceptional vacation entitlements, paid sick time and additional paid days off
• Flexible Working Style: Ergonomic workspace solutions such as sit/stand desks, coworking/open office spaces, flexible start and end times with hybrid working options- empowering you to find a convenient workspace to help you stay focused, collaborative and productive, no matter where you are
• Teambuilding and Social Events: We love to spend time together as a team, and we believe a culture based on mutual support and teamwork is the best way to “welcome you home.” As a member of our team, you will enjoy planned indoor/outdoor fun activities, our Shining Stars Employee Recognition Program, and opportunities to be involved in social fund-raising events throughout the year which celebrate our mission, vision and values
  
  

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