Executive Director of Commercial, NORTH YORKSHIRE MOORS RAILWAY

Executive Commercial Director

Location: Pickering

Salary: Competitive, dependent on experience

Hours: Full-time, 36.5 hour a week

Contract: Permanent

Are you a commercially-driven leader with a passion for delivering growth and exceptional customer experiences?

We’re looking for a dynamic and strategic Director of Commercial to lead our revenue-generating operations, drive innovation, and shape the future of our commercial success.

This is an exciting opportunity to join the executive team of a purpose-driven organisation with strong heritage and public impact. You will be responsible for maximising income across ticketing, retail, catering, events, and commercial partnerships—while ensuring our visitors enjoy a world-class experience.

As Director of Commercial, you will:

• Lead the development and delivery of a robust commercial strategy aligned with our organisational goals.
• Drive performance across all income streams, including admissions, retail, catering, events, and corporate partnerships.
• Optimise pricing, sales, and marketing activity in collaboration with relevant teams.
• Identify new business opportunities and lead commercial innovation.
• Deliver commercial targets and contribute to the organisation’s long-term sustainability.
• Provide inspirational leadership to multi-disciplinary teams focused on customer excellence and profit growth.
  
  
  

You will report directly to the Chief Executive Officer and play a key role in shaping our executive strategy, working closely with colleagues across operations, finance, engineering, and marketing.

Person Specification

We’re looking for someone who brings:

• Significant experience in a senior commercial leadership role (e.g. tourism, transport, retail, heritage, leisure, or visitor attraction sectors).
• A proven track record of delivering income growth, improving margins, and enhancing the customer journey.
• Strong business acumen and the ability to translate strategy into measurable results.
• Excellent people leadership skills with the ability to build, develop and motivate high-performing teams.
• Analytical and data-driven decision-making, with sound budgetary and financial control experience.
• An entrepreneurial mindset with a focus on innovation, partnerships, and long-term value creation.
• Experience in marketing, sales, or business development will be a distinct advantage.
  
  
  

Why Join Us?

• A values-led, purpose-driven organisation with a strong public profile.
• A supportive leadership team committed to innovation and excellence.
• The opportunity to shape the commercial future of a well-loved, high-impact organisation.
• Competitive salary and benefits package.
  
  
  

NYMR is committed to safe and fair recruitment, safeguarding and protecting all our visitors, volunteers and employees. We make sure all our staff are vetted appropriately according to their role, selected, trained, and supervised fairly and to a high standard. We support our staff to enable them to demonstrate our values of: CARE: ENGAGE: INSPIRE: ADAPT.