General Manager at Steele Volkswagen

Job Details

Description

This General Manager role offers a unique opportunity to lead an established Dealership with strong community recognition. With strategic oversight of all operations at Steele Volkswagen you’ll drive performance, foster collaboration, and implement best practices that enhance operations in sales, finance, service, and parts. Reporting to and acting as a representative of Steele Auto Head Office, this role is based on-site at the dealership in Burnside, allowing you to directly support the dealership team while cultivating a culture of excellence focused on customer satisfaction and operational efficiency.

You’ll be leading an energetic and dedicated team in a state-of-the-art facility designed to enhance both customer and employee experience. This role requires a strategic thinker with the ability to inspire high performance and achieve impactful goals.

If you’re ready to collaborate with some of the industry’s best, Apply today!

Here’s what you can look forward to as part of the Steele Auto team:

Comprehensive Benefits – Choose from 6 flexible health and dental plans designed to fit your lifestyle.

Enhanced Well-Being – Access Telehealth, Mental Health Support, and EFAP programs for you and your family.

Retirement Savings Plan – We match your contributions up to 4% (and up to 5% after 5 years).

Career Growth – We promote from within and provide countless opportunities for advancement.

Employee Discounts – Enjoy special perks on vehicles, parts, and services at any Steele Auto location.

Inclusive Culture – Join a safe, supportive, and diverse workplace where your voice matters.

Compensation: Commensurate with knowledge, skills, and abilities. Base plus performance bonus structure.

Key Responsibilities Include

• Managing the overall performance of the dealership, including sales, finance, service, and parts departments.
• Collaborating with department managers to set and achieve financial and operational goals.
• Leading, coaching, and developing department managers and staff to ensure a cohesive and high-performing team.
• Ensuring that the dealership delivers a superior customer experience and maintains excellent customer satisfaction ratings.
• Implementing continuous improvement initiatives and maintaining compliance with company policies and industry standards.
• Monitoring financial performance, optimizing cost efficiencies, and ensuring profitability across the dealership.
• Manage activities directly related to the supply of vehicles.
• Manage activities directly related to the sales and marketing of goods and services.
• Analyzing market trends and identifying opportunities for growth and expansion.
• Representing Head Office and actioning Steele Auto Groups strategic initiatives.
• With support of the HR team being the onsite representative for employee relations matters.
  
  

To Be Successful In This Role, You’ll Need

• A minimum of 10 years of dealership management experience.
• Proven ability to lead and develop high-performing teams across multiple departments.
• A solid understanding of dealership financials, sales, and service operations.
• Strong negotiation, problem-solving, and decision-making skills.
• A commitment to delivering exceptional customer service and achieving high customer satisfaction ratings.
• The ability to thrive in a fast-paced, results-driven environment.
• Excellent communication and organizational skills, with the ability to manage multiple priorities effectively.
  
  

Preferred Experience (Not Required But Beneficial)

• Previous General Manger experience or brand experience.
• Knowledge of automotive retail and wholesale financing.
• Familiarity with dealer management systems (DMS) and other relevant technologies.
  
  

Why This Role Is for You

This is more than just a job—it’s a chance to:

• Make autonomous decisions — dealership success is in your hands.
• Be part of a trusted brand where you can build lasting customer relationships.
• Gain exposure to cutting-edge automotive solutions.
• Enhance your career with Canada’s leading automotive dealership group.
  
  

Steele Auto Group is committed to fair and inclusive hiring practices. If you require accommodation during the recruitment process, please let us know—we’re here to help.

Join us and see why Steele Auto Group is recognized as a top employer in the automotive industry. Visit www.steeleauto.com to learn more.