Head of Franchise Management

Voldex is a leading gaming studio with a focus on the Roblox gaming space. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 developer by audience size. Founded in 2015, we have since grown to 70 full-time remote team members across the globe.

Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our top games include:

• Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform
• Driving Empire, the #1 driving game on Roblox where we’ve brought real cars into the game in partnership with automakers.
• NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.
  
  

Head of Franchise Management

Our game Brookhaven is one of the most recognized gaming IPs globally, with over 500 million hours of engagement per month, 1.5+ billion play sessions monthly, and more than 130 million monthly active players. Despite this vast reach, Brookhaven’s monetization is currently limited to in-game revenue on Roblox—yet there is significant demand from players to engage with the brand beyond the game.

We are seeking a visionary Head of Franchise Management to lead the expansion and elevation of Brookhaven’s intellectual property and universe, enhancing its iconic status to enable off-Roblox growth. The Head of Franchise Management will collaborate closely with our Brookhaven game team, spearhead the creation of Voldex-owned YouTube content (working alongside an internal hire that the Head of Franchise Management will be responsible for recruiting and leading, as well as external animation production studio(s) that the Head of Franchise Management will be expected to select and partner closely with), and partner with popular YouTubers who feature Brookhaven (currently one of the most popular Roblox games on YouTube).

Once we have elevated Brookhaven’s intellectual property to become more iconic, and in parallel with IP development work for select categories that Brookhaven’s current intellectual property is ready to enter, the Head of Franchise Management will also establish a licensing program, potentially hiring a licensing manager and partnering with external licensing agencies to achieve this.

Ultimately, the Head of Franchise Management will be expected to transform Brookhaven into a global entertainment franchise with diverse revenue streams beyond Roblox.

This is a leadership role within our executive team, and the Head of Franchise Management will be expected to work hands-on with a small team (~2-3 people). While Brookhaven is currently our only title with significant franchise potential, we are an acquisitive company, and this role will have the opportunity to lead franchise development for future acquisitions as opportunities arise. This role will have full accountability for creating and growing Voldex’s outlicensing revenue stream.

Key Responsibilities:

IP Building

• Work with the Brookhaven game team to enhance the game to create and nurture iconic elements that can be commercialized outside of Roblox
• Develop and execute on Brookhaven’s video content strategy to enable improved storytelling and create/nurture iconic IP elements
• Hire and lead a creative story designer/showrunner to enable improved creation of iconic elements through both game and video content
• Collaboratively articulate what the Brookhaven brand is, build a style guide, and ensure all licensees and our internal teams act in alignment with the Brookhaven brand
• Deeply understand the Brookhaven audience through both quantitative and qualitative analysis, and share insights about the Brookhaven audience with the broader company
  
  

Commercial

• Develop & execute a short, medium, and long-term licensing strategy to expand Brookhaven’s IP into new categories and create new revenue streams
• Identify, negotiate, and manage partnerships with leading licensees, retailers, etc.
• Establish and lead partnerships with licensing agencies to represent Brookhaven as applicable
• Hire and lead a Licensing Manager to support IP outlicensing efforts
• Oversee licensing & merchandising relationships to ensure Brookhaven-branded products are high-quality, authentic, and aligned with the brand’s identity
• Manage multiple license vectors simultaneously, such as toys, school supplies, apparel, and more
• Fully own and have commercial responsibility for Voldex’s franchise and outlicensing P&L; collaborate with finance team
  
  

Role Requirements:

• Prior contributions to creating iconic intellectual property that was successfully exploited outside of its initial medium
• Significant experience with leading a franchise with a significant YouTube or videogame presence
• Proven understanding of YouTube content creation and storytelling including content creation pipeline, character arcs, and narrative structure
• High understanding of the under-18 audience
• Proven track record of defining an IP’s DNA/style guide/strategy/etc. essentially from scratch to enable franchise expansion
• Deep understanding of what makes a brand or IP iconic, commercializable outside of its initial medium
• Proven track record of expanding an IP from one medium to multiple categories
• Experience leading and executing franchise growth across multiple verticals, such as toys, video content, books apparel, etc. in a startup environment
• Managerial experience, with the ability to effectively hire and manage individual contributors.
• Strong track record of successful dealmaking with major brands, studios, and licensing partners
• Deep knowledge of brand strategy and world-building, ensuring Brookhaven’s expansion remains authentic and engaging
• Proven experience growing an IP outlicensing business from $0 to eight figures in revenue through monetization through IP licensing
• Strong ability to understand qualitative and quantitative data
  
  

Desired Outcomes:

• You have developed clear iconic elements for Brookhaven that are commercializable outside of Roblox
• You have led the creation of popular video content for Brookhaven that expands upon its newly-created iconic elements and improves storytelling
• You’ve improved Brookhaven’s storyline to be more clear and loved by the community
• You have successfully worked with the Brookhaven game team to create and nurture iconic elements that most Brookhaven fans recognize and love
• You have developed a clear short, medium and long-term franchise and commercial plan for Brookhaven’s off-platform revenue streams
• You have established successful strategic partnerships successfully with key video content, licensing, and consumer product/toy/apparel companies
• You led successful launches of Brookhaven products at major retailers (Walmart, Target, Amazon, etc.)
• You have successfully hired exceptional team members to enable franchise expansion efforts
• You have developed and shared a clear, profound understanding of Brookhaven’s audience with the broader company and licensees
• You have built trust and great relationships internally with our team; you have become a trusted partner to the Brookhaven game team and our leadership team
  
  

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

Competitive compensation - above-market salary + profit sharing + stock options

Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), depending on country!

Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)

Flexible PTO - vacations + Federal / Bank Holidays

Remote First - we have always been remote and will remain that way including work from home/anywhere

In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!

Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth

Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

• Voldex Acquires Brookhaven, most visited game on Roblox
• Driving Empire & Nascar: Brand Partnership
• Voldex & NFL: Brand Partnership
• Our partners at Andreessen Horowitz share why they've invested in Voldex