Marketing Manager

THE OPPORTUNITY

At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose!

Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us!

MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We’re proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we’ll do our best to accommodate you.

THE ROLE

As a Marketing Manager, you’ll be the engine behind MEC’s promotional calendar and campaign execution. Your role is to build excitement for the incredible products MEC brings in each season — driving customer engagement, storytelling, and sales growth.

You’ll work closely with Merchandising, Operations, Ecomm, and Marketing teams to develop a strategic calendar that reflects our product assortment, supports our business goals, and connects with outdoor enthusiasts across Canada. You’ll lead campaigns for key consumer moments, manage off-price marketing programs, and drive tactical initiatives that deliver measurable results.

You’re a strategic thinker, a strong presenter, and a passionate marketer who thrives on collaboration, data-driven insights, and turning product stories into compelling member experiences.

THE QUALIFICATIONS

• Lead marketing campaigns and tactics around key consumer events (e.g. Black Friday, Mother’s Day, long weekends).
• Own MEC’s off-price marketing calendar and collaborate with the Sr. Marketing Manager on full-price campaigns, brand activations, and promotions.
• Partner with the Sr Marketing Manager, Merchandising, and Marketing Channel Owners to create a seasonal marketing calendar aligned with business and financial objectives.
• Bridge the gap between Merch and Marketing — analyze sales opportunities and develop clear marketing strategies tied to product availability, pricing, and inventory.
• Build strategic marketing briefs for Email, Paid Media, Community, Social, E-commerce, and In-Store teams.
• Streamline and lead cross-functional processes for off-price event intake and execution in partnership with the Marketing Operations Manager.
• Monitor sales performance and propose ad-hoc sales-driving initiatives to support financial targets.
• Lead post-campaign wrap-ups and reporting to evaluate performance, uncover insights, and drive continuous improvement.
• Establish and manage external partnerships that expand reach and distribution of MEC’s campaigns.
• Support the Go-To-Market process and ensure timely delivery of marketing milestones aligned with merchandising priorities.
• Work closely with creative, visual presentation, PR, and digital teams to manage execution of campaigns — on time and within budget.
  
  

The Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of marketing experience, ideally in a retail, e-commerce, or outdoor industry setting.
• Experience leading marketing around key promotional events and consumer holidays.
• Experience working on promotional off-price sales and tactical sales events is an asset.
• Proven ability to build and manage strategic partnerships.
• Strong budget management skills and experience handling projects of varying scope and size.
• Ability to develop and deliver engagement strategies with measurable ROI.
• Track record of driving successful marketing campaigns at both local and national levels.
• Proficient in digital marketing, including social media, email, and web.
• You’re passionate about the outdoors — whether it’s hiking, skiing, cycling, paddling, climbing, or just being outside every day.
  
  

LEADERSHIP PRINCIPLES

Our MEC Leadership Way principles are the backbone of our commitment to fostering a vibrant, outdoor-focused culture. Grounded in integrity, innovation, and inclusivity, these guiding capabilities empower leaders at every level to inspire teamwork and drive meaningful change. By cultivating a culture of trust and accountability, we create an environment where everyone can thrive, adapt to challenges, and contribute to our shared mission of connecting people with the great outdoors. Embrace these principles to help shape a dynamic and supportive workplace that values growth, empathy, and a shared passion for exploration.

• We know where we’re going. Clearly define our mission, connect work to strategy, and set measurable goals collaboratively.
• We guide with empathy. Foster understanding and respect, celebrate diversity, and create an inclusive environment.
• We grow our people. Invest in individual growth, remain accessible to teams, and pursue continuous improvement.
• We trailblaze. Embrace innovation as a process, encourage experimentation, and learn from mistakes.
• We pick the right path. Make decisions based on our values, consider diverse perspectives, and communicate reasoning transparently.
• We change course when needed. Embrace change as an opportunity, adapt strategies swiftly, and lead teams with clear communication and positivity.
  
  

THE COMPENSATION & PERKS

The exact salary will be dependent on the successful candidate’s relevant skills, experience, location, qualifications and internal equity. This role is eligible for our annual variable incentive plan.

• Work-life flexibility
• Hybrid work environment
• Variable annual incentive plan (Eligible participants only)
• Generous annual vacation allotment
• Paid Care time (Wellness/sick)
• Maternity and Parental leave top-up
• Staff Discount and amazing deals straight from vendors
• Top-notch benefit plan
• Retirement Plan, matched contributions up to 6%
• Paid days to pursue outdoor activities and/or volunteer in your community
• Free staff gear rental program
• Access to a learning platform and educational assistance support
• Career development opportunities
• Field experience days, team away days and much, much more
  
  

At our Home Office located in Vancouver, you’ll also love:

• Show up as you are—Athleisure wear
• An open office layout- choose where you sit.
• Well stocked kitchens filled with premium coffees and teas (and ALL the milks)
• Onsite fitness equipment, change rooms with showers and bike storage
  
  

Note: Availability of the benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. MEC reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Are you up for your next adventure? We’d love to hear from you!

The Candidate must be able to read and converse in English. Le candidat doit être à l’aise de lire et de converser en anglais.