New Platform Innovation Manager

The Opportunity: The Marketing Manager of Innovation plays a critical role in supporting the Director, New Platform Innovation by developing and executing marketing strategies for disruptive product innovations. This position focuses on leveraging consumer insights, market trends, and strategic goals into actionable initiatives that drive the success of new innovation platforms. With an entrepreneurial spirit and a growth mindset, the Marketing Manager fosters creativity and agility in addressing emerging opportunities, ensuring alignment with brand objectives while creating excitement and adoption for new offerings. The role requires close collaboration with cross-functional teams to deliver impactful and sustainable market growth.

Role

Any MLF team member interested in being considered for this role are encouraged to apply online by February 11. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life:

• Innovation Platform Marketing Strategy: Collaborate on creating and executing marketing strategies for new innovation platforms to ensure successful market entry and growth.
• Consumer Research & Insights Integration: Direct marketing research efforts to understand consumer needs, ensuring innovation concepts are culturally relevant and resonate with target audiences.
• Go-To-Market Execution: Develop and manage the launch plans for new products, coordinating with cross-functional teams to ensure seamless execution.
• Trend Monitoring & Reporting: Track and report on emerging food and consumer trends to influence future innovation opportunities.
• Cross-functional Collaboration: Work closely with marketing, R&D, and sales to bring innovations to market, while ensuring seamless handoffs from ideation to commercialization.
• Metrics & Performance Monitoring: Track the success of marketing initiatives and report progress to the Director and senior leadership
  
  

What You’ll Bring:

• 3-5 years in marketing, preferably within CPG or food industries
• Category management (4Ps)
• P&L ownership
• Market research and developing data-driven marketing campaigns.
• Strong marketing acumen with demonstrated success in executing go-to-market strategies in launching innovative products
• Expertise in consumer insights and trend analysis
• Strategic thinking with excellent product management skills
• Entrepreneurial and Growth mindset
• General MLF Marketing competencies:
• Commercial Acumen - Solid understanding of key drivers of marketing, brand management, and the P&L and ability to leverage them to identify and execute changes to move the business forward.
• Communication Skills - Able to effectively communicate consistently with a variety of audiences to achieve desired outcomes.
• Leadership and Influence - Able to stay focused on driving key business priorities in a dynamic business environment.
• Agility & Effectiveness- Skilled in mobilizing and managing teams to achieve commercial objectives.
• Critical Thinking, Insights & Strategic Leadership - Big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale through insight and analysis.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
  
  

About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
  
  

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia. A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace. We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility
  
  

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected] .

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.