Senior Manager, Digital Marketing

At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together .

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Senior Manager, Digital Marketing

How does the role impact the organization?

We are seeking a highly motivated and experienced Senior Manager, Digital Marketing to join the Advisor Marketing Team. This role will focus on managing our website program in coordination with our partners at RJL and champion digital marketing best practice. As the firm continuous to grow our marketing program will evolve. This role will also provide a perspective and support the success of strategic initiatives/projects that advance and drive scale in our approach to digital marketing and lead generation, including the tools, technology, and guidance we provide to our network of over 500 advisors in Canada.

What will your role be responsible for?

• Website Program Management: Oversee the development, implementation, and maintenance of our website programs, ensuring they align with digital best practices and meet the needs of our advisors.
• Partner Coordination: Collaborate closely with our partners at RJL to ensure seamless integration and alignment of website programs and initiatives.
• Digital Best Practices: Stay up-to-date with the latest digital trends and best practices, and implement these insights to enhance our digital marketing offer and guidance.
• Tool and Technology Advancement: Continuously evaluate and recommend new tools and technologies to improve the effectiveness and efficiency of our digital marketing, with the lens to user friendly tools.
• Guidance and Support: Provide ongoing guidance and support to advisors, helping them navigate and utilize our website program and the digital channels in their ecosystem.
• Performance Monitoring: Monitor and analyze the performance of website programs, using data-driven insights to make informed decisions and improvements.
• Team Leadership: Manage and develop a team of digital marketers.
  
  

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

What do we expect from you?

To qualify for this opportunity you possess:

Knowledge, Skills And Abilities

Knowledge of

• Marketing best practices for Wealth Management and the Financial Services Industry
• Digital Marketing Strategy and best practices, with a continuous learning mindset.
• Simplifying complex concepts in an easy-to-understand manner.
• Partnering cross-functionally and with vendors to manage projects and deliver desired results.
• Managing and motivating a team.
  
  

Skilled in

• Website program management and promoting digital best practices.
• Digital marketing strategy and how to leverage tools and technologies to advance digital marketing practices.
• Communication and collaboration.
• Analyzing data and making data-driven decisions.
• Working with partners and stakeholders to manage expectations achieve common goals.
• Strong problem-solving skills and attention to detail.
• SEO.
• UX/UI.
• Google Analytics.
• Accessible design and development principles.
• Resource management.
• Relationship management.
  
  

Ability to

• Stay organized and positive in a fast past environment.
• Manage challenging conversations, reach a consensus, and manage expectations.
• Manage resources against competing priorities.
  
  

Educational/Previous Experience Requirements

• A minimum of 10 years of Digital Marketing experience in a professional services firm or relevant complimentary experience.
• Bachelor's degree in Marketing, Digital Media, Information Technology, or a related field.
  
  

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm
  
  

At Raymond James – we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at [email protected]. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.

Salary Range: BC (based on Education, Work Experience, etc) $110,000-120,000 in addition to competitive performance bonuses/incentives.

Job

Marketing

Primary Location

CA-ON-Toronto-Toronto

Other Locations

CA-BC-Vancouver-Vancouver

Organization

CC&M

Schedule

Full-time

Status

Permanent Full-Time