Senior Product Marketing Manager

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay is looking for a highly creative, empathetic and analytical product marketer to join our growing Product Marketing team. Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

What You'll Be Doing

• Develop and own go-to-market strategies for new features and product launches. You’ll own parts of our core banking product and new product lines.
• Project manage product launches in collaboration with the rest of the marketing team (e.g. content, design, lifecycle). Support on execution of assets as needed.
• Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users.
• Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data.
• Maintain a close pulse on the industry and competitors. Share industry developments consistently with the team, and make recommendations for how Relay can respond to changes and developments in the market.
• Work with Product to establish targets for adoption and engagement across different areas of the product; create and execute programming to hit those targets.
• Refine product messaging across all stages of the customer journey. Work with marketing to ensure this messaging is integrated across all channels.
• Own sales enablement for your products and features. Work closely with our sales and customer success teams to ensure they can effectively communicate the value of Relay, and have access to all the materials and research required to communicate that impact to users.
• Build strong relationships across every team in the company to support alignment on product value and vision.
  
  

Who You Are

• You have 5+ years of experience in working product marketing ideally in a startup environment supporting SMB's
• You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work.
• You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers.
• You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research.
• You’ve been and relish in being a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product.
• You value relationship-building and always seek out opportunities to help your peers and understand how your GTM strategies can be augmented to better support stakeholders and customer-facing teams.
• You have superior project management skills. You can lead and influence multiple cross-functional stakeholders to work with urgency and to meet objectives and deadlines.
• You can determine KPIs and independently craft requirements for data reporting and work independently with the data team to generate high-quality reports to track progress against KPIs.
  
  

Bonus Points

• Previous experience working in fintech
• Previous experience working with small business customers
  
  

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
• Comprehensive health benefits: enjoy full health benefits from day one.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
  
  

The Interview Process

Stage 1: A 30-minute Google Meets video call with a member of the Talent team

Stage 2: A 45-minute Google Meets video call with the Senior Manager of Product Marketing

Stage 3: A 30-minute Google Meets video call with a member of the Leadership team

Stage 4: A take-home case study followed by a presentation to the Senior Manager of Product Marketing, VP of Marketing and Product Management Lead in a 60-minute Google Meets video call

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
  
  

Our Promise

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important To Us

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.