Sr Administrator, Salesforce

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

As a Senior Salesforce Administrator, you will play a key role in supporting and maintaining our Salesforce platform, helping to ensure data integrity, user satisfaction, and alignment with business needs. With a focus on configuration, data management, and platform support, you will serve as a strategic partner to the business, helping optimize Salesforce processes and adoption across multiple departments.

Working closely with the Salesforce Development team, you will assist in delivering scalable solutions, support complex troubleshooting efforts, and ensure the overall health of the platform. You will collaborate with the development and release teams to facilitate enhancements and deployments. The role also supports the day-to-day operations for 400+ users, with a focus on user management, bulk data operations, and system improvements.

Key Responsibilities

Platform Support & Maintenance

• Perform day-to-day administration including user setup, role and profile management, and permissions
• Conduct proactive system maintenance: health checks, release readiness, security reviews
• Support incident and request intake, perform root cause analysis, escalate as needed
  
  
  

Data Management

• Manage data imports/exports using tools like Data Loader and Salesforce Inspector
• Perform bulk data updates, deduplication, and cleansing
• Assist with document and file management within Salesforce
  
  
  

Collaboration & Troubleshooting

• Partner with business stakeholders to document requirements to support application enhancements
• Collaborate with business stakeholders and the Salesforce Development team to support delivery of new features and enhancements
• Assist with UAT, testing coordination, system demos, and sandbox validation
  
  
  

Process Improvement & Documentation

• Identify opportunities to streamline business processes via configuration or automation
• Create and maintain documentation for system processes and configurations
• Provide support and mentoring to other administrators and end users
  
  
  

What You Bring To The Role

• University degree, college diploma, or equivalent work experience
• 5+ years of hands-on Salesforce Administration experience
• Salesforce Advanced Administrator certification required
• Marketing Cloud, Sales Cloud, or App Builder certifications are considered assets
• Strong understanding of Salesforce functionality, automation tools, and data model
• Proficiency in Excel, Salesforce Inspector, and Data Loader
• Experience with Jira, Confluence, and working in a Scrum/Agile environment
• Excellent analytical, troubleshooting, and problem-solving skills
• Strong interpersonal and communication abilities, including working with cross-functional teams
• A continuous improvement mindset and a passion for user support and data integrity
• Experience in the Property & Casualty insurance industry is an asset
  
  
  

Salary Range: $69,000 - $127,000

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it:

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services
  
  
  

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).