Director of Go To Market (GTM) Strategy

CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. We are dedicated to delivering exceptional patient experiences and outstanding results, utilizing advanced technologies and personalized care.

Role Summary

The Director of Go To Market (GTM) Strategy leads the development and execution of product and service launch plans across CPP clinics. In this role, you will manage the GTM team and align cross-functional partners — including marketing and operations — to ensure a cohesive and integrated approach to market entry.

Key Responsibilities Include

• Conducting market research to identify trends, opportunities, and target customer segments
• Developing and implementing pricing strategies that support business objectives
• Measuring and reporting on the effectiveness of GTM initiatives
• Driving revenue growth by ensuring the company's offerings reach the right audience through the most impactful channels
• The ideal candidate is a strategic thinker with strong leadership skills and a proven ability to bring cross-functional teams together toward a common goal.
  
  

Experience

• 5+ years of experience in Go-To-Market (GTM), marketing strategy, product marketing, commercial strategy, or related leadership roles
• Proven experience developing and executing successful GTM strategies for new products, services, or business initiatives
• Experience leading cross-functional teams and collaborating with Marketing, Operations, Sales, Training, and other key stakeholders
• Strong background in market research, customer segmentation, competitive analysis, and identifying growth opportunities
• Demonstrated success in developing pricing and positioning strategies that drive revenue growth and market adoption
• Experience managing multiple launches simultaneously in a fast-paced, high-growth environment
• Proven ability to analyze performance metrics, measure campaign effectiveness, and optimize strategies based on data and insights
• Experience building and managing high-performing teams, including coaching, mentoring, and performance management
• Background in healthcare, medical aesthetics, retail, consumer products, wellness, or multi-location service businesses is considered an asset
• Experience working across US markets is preferred
• Willingness and ability to travel to U.S. clinics 50-60% of the time
  
  

Skills

• Strategic planning and Go-To-Market execution
• Product launch and commercialization expertise
• Pricing strategy and revenue optimization
• Cross-functional leadership and stakeholder management
• Strong business acumen and analytical thinking
• Data analysis, KPI tracking, and performance reporting
• Project management and organizational skills
  
  

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or a related field
• MBA or advanced degree considered an asset
• Experience leading GTM functions within a multi-unit or franchise environment is a strong asset
• Proficiency with CRM, marketing automation, analytics, and reporting tools
• Comfortable operating in a dynamic, entrepreneurial, and growth-focused organization
  
  

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive training and development opportunities.
• Access to medical aesthetics treatments at discounted rates.
• Dynamic and supportive work environment with opportunities for career advancement.