Associate Vice President, Go-To-Market

Who We Are:

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who You Are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Go-To-Market who will be responsible for building and leading the company's Go-To-Market (GTM) function from the ground up. This strategic and operational leader will establish, standardize, and orchestrate the end-to-end process for launching new products, features, and solutions effectively and cohesively across the organization. If you love technology and are keen to join an industry leader — we would love to hear from you!

What You'll Do:

The Associate Vice President, Go-To-Market is critical in driving alignment across Marketing, Product, Sales, Pricing, Promotion Revenue Operations, and Partner Channels to ensure successful market introduction, adoption, and accelerated revenue generation for Geotab's innovative offerings. This role will create the strategy, framework, processes, and eventually the team required to significantly improve Geotab’s product launch capabilities, ensuring readiness across all internal teams and external channel partners.

How You'll Make An Impact:

• Develop, own, and champion the master GTM strategy, process, and playbook for Geotab.
• Lead GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.
• Facilitate regular cross-functional GTM readiness meetings, proactively manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.
• Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and effectively support sales and partner enablement.
• Partner with Sales Leadership, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.
• Work with Marketing teams (Demand Gen, Corporate Comms, Content, Regional/Channel / Field marketing) to ensure launch activities are integrated into broader campaigns and communication strategies.
• Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan.
• Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.
• Conduct post-launch reviews (post-mortems) to gather cross-functional feedback, identify lessons learned, and drive continuous improvement of the GTM process.
• Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.
• Recruit, onboard, manage, coach, and develop the GTM team members as the function scales.
• Manage the GTM budget and resource allocation for launch activities.
  
  

What You’ll Bring To This Role:

• Bachelors degree or an equivalent combination of education and/or work experience in related fields may be substituted.
• MBA or equivalent advanced degree is an asset.
• 12 years of progressive experience in relevant fields such as Go-To-Market, Product Marketing, Product Management, Program Management, Sales Operations, or Revenue Operations within the technology sector.
• GTM Expertise: Deep understanding and a proven track record of developing, implementing, and managing successful GTM strategies and launch processes for complex technology products/services, ideally within a B2B SaaS, IoT, hardware, or telematics context.
• Cross-Functional Leadership & Influence: Exceptional ability to lead, influence, align, and motivate diverse cross-functional teams and stakeholders (from individual contributors to executives) without direct reporting authority. Strong facilitation skills.
• Process Development & Program Management: Demonstrated experience building, documenting, and scaling new processes and functions from the ground up. Strong planning, organizational, and execution skills; ability to manage multiple complex launches concurrently.
• Builder Mentality:Entrepreneurial drive and comfort operating in ambiguity. Proven ability to establish structure, define clarity, and build something new and effective within a dynamic organization.
• Channel & Partner Ecosystem Acumen: Solid understanding of various channel models (Resellers, Distributors, Strategic Alliances, OEMs) and experience incorporating partner readiness into GTM plans.
• Strategic & Analytical Thinking: Ability to grasp high-level business objectives, translate them into actionable GTM strategies, and utilize data to measure performance, identify insights, and drive informed decisions.
• Communication Excellence: Superior verbal, written, and presentation skills. Ability to articulate complex strategies, processes, and launch plans clearly and concisely to diverse audiences.
• Adaptability & Resilience: Ability to thrive and lead effectively in a fast-paced, high-growth, and evolving global environment. Positive attitude towards change and problem-solving.
• Industry Knowledge:Experience in telematics, fleet management, IoT, logistics, or related automotive/transportation technology sectors is a significant asset.
• Business Acumen: Strong understanding of sales cycles, marketing funnels, pricing strategies, and financial metrics related to product launch success.
  
  

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.:

Why Job Seekers Choose Geotab:

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only
  
  

How We Work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.