Senior Social Media Specialist

Position Summary

The Senior Social Media Specialist serves as the Social Media Lead across a portfolio of brands within a leading North American beverage company. This role owns the successful development, execution, and performance of multiple organic social programs, ensuring that strategy is translated into meaningful, agile, and performance-driven content experiences.

With deep experience in CPG and preferably the beverage industry, this role manages both always-on and campaign-based content planning—anticipating needs 1–2 months out while also reacting to fast-moving cultural trends and real-time moments. The Senior Social Media Specialist works closely with strategists, creatives, and clients to build and manage best-in-class content calendars and social activations, with an eye toward innovation, organization, and business impact.

They may manage junior team members such as Social Media Specialists and Coordinators—or, at minimum, provide mentorship, operational guidance, and quality oversight to ensure strategic cohesion across all social workstreams.

Job Duties

(* denotes an “essential function”)

• Acts as the Social Media Lead across a portfolio of brands, managing strategy execution and daily operations for organic social media programs
• Develops and oversees the implementation of strategic roadmaps (in conjunction with strategists), content calendars, tentpole campaign action plans, and trend-based content rooted in strategic objectives
• Owns the translation of social strategy into executional deliverables across multiple brand workstreams, aligning with business and brand goals
• Advises and presents to clients on how content ladders up to larger brand strategy, and proactively brings forward opportunities to optimize or evolve the work
• Continuously monitors cultural and platform trends to insert brands meaningfully into real-time conversations and moments
• Regularly reviews and analyzes social performance metrics, coupling those with an effective knowledge of social innovations, technological/digital trends, and the client’s target consumer to apply insights to future workstreams and content recommendations
• Mentors and supports junior team members (including Social Media Specialists and Coordinators), setting the tone for operational excellence and strategic execution
• Partners cross-functionally with strategy, creative, media, and client teams to ensure social deliverables are on-brief, high quality, and aligned to platform nuances
• Identifies new opportunities to evolve or grow brand social programs through content innovation, smarter workflow, or cross-channel alignment
• Coordinates with necessary third-¬party agencies/vendors, overseeing the relationship for the client and the social department, to carry out customer strategies on time and budget
• Support departmental initiatives and overall team development via learning opportunities, mentorship and training – updating internal resources and materials and acting as a trusted resource on best practices and strategic recommendations
  
  

Job Qualifications

• 5+ years of experience in social media marketing, ideally within an agency or multi-brand environment
• Experience managing CPG brands is required; experience with beverage industry clients is preferred
• Deep knowledge of organic social media platforms, best practices, and content development; working understanding of paid social and content types that perform well in paid media environments
• Demonstrated ability to manage complex workstreams across multiple brands simultaneously—always-on, campaign, and reactive planning
• Skilled in developing content calendars and campaign action plans in advance while staying nimble for trend and cultural moment opportunities
• Experience turning strategic direction into detailed deliverables that reflect larger business goals
• Strong written and verbal communication skills, with experience presenting work and strategic POVs to brand managers and senior clients
• Exceptional trend fluency and the ability to lead the charge in identifying and capitalizing on real-time opportunities
• Analytical mindset with experience interpreting performance data and using insights to guide optimization
• Demonstrated leadership and mentoring skills with the ability to guide junior team members and set a standard of excellence on the team
  
  

WORKING CONDITIONS

• Hybrid Environment
  
  

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.